Subsector: Trip Reduction Programs
Mobility Wallets
VMT Reduction Potential: 4
Cost: 3
ROI: 3
CVAG Relevancy: 5
Land Use Content: Urban, Suburban, Rural
Trip Type: School, Residential, Commute
Scale: Regional, Community
Timing: Short Term (1-3 years)
Implementors-Private: Educational Institutions, Employers, Property Managers
Implementors-Public: Municipalities, Regional Agencies, Transit Agencies
References: California Air Pollution Control Officers Association (2024), Hennepin County VMT Reduction Study, LA Metro, Connect SoCal 2024 TDM Toolbox of Strategies, LA Metro Mobility Wallet Pilot, SunLine SRTP 2023)

Description

This measure provides financial incentives or subsidies to reduce the cost of non- Single Occupancy Vehicles travel modes such as transit, micromobility services (e-bikes, e-scooters), and bike-sharing programs through the use of “mobility wallets,” or preloaded cards that allow access to transit and micromobility programs.

Implementation Details

  • Provide fare-free SunLine passes to youth, seniors, college students, and income-qualified residents in cities.
  • Partner with vendors like Bird or Lime to offer discounted or subsidized memberships for micromobility options, particularly in areas with CV Sync improvements.
  • Establish bike share lending libraries near bus hubs, CV Link trailheads, and campuses (e.g., College of the Desert), in coordination with local non-profits.
  • Bundle fare-free or e-mobility subsidies with regional mobility demonstration pilots or pop-up engagement events to maximize visibility.
  • Track all trips and participation rates through agreements with micromobility providers and other coupon tracking systems.

Mitigation Potential

Providing monetary incentives to use alternative modes of transportation reduces vehicle trips and therefore VMT. One survey showed that monetary incentives led to a 10-20% vehicle trip reduction in high transit areas and 1-5% vehicle trip reduction in low transit areas.

Linked Strategies

Equity Considerations

Prioritize funding for low-income households and communities with low vehicle ownership rates. Ensure incentives support access to affordable and reliable multimodal options such as transit, biking, and walking. Monitor equity outcomes using disaggregated data on program usage by income and geography.

Funding Sources

Developing a local program would require seed money as well as an ongoing revenue source, consider utilizing Low Carbon Transit Operations Program (LCTOP), Transit and Intercity Rail Capital Program (TIRCP), or Clean Mobility Options funds. Other funding sources include the Clean Mobility Options Voucher Pilot Program (California Air Resources Board), and the Sustainable Transportation Equity Project (California Air Resources Board).

Examples/Case Studies

LA Metro Mobility Wallet Pilot

LA Metro’s pilot provided monthly stipends ($150) to low-income residents for use on any transit, bikeshare, or ride hail mode. The program demonstrated measurable mode shift and improved mobility for zero-car households.

Kings Area Rural Transit (KART)

KART offers subsidized transit fares in Kings County, reducing mobility barriers in rural communities