Subsector: Trip Reduction Programs
Micromobility/New Mobility Programs
VMT Reduction Potential: 2
Cost: 3
ROI: 3
CVAG Relevancy: 4
Land Use Content: Urban, Suburban
Trip Type: School, Residential, Commute, Recreation
Scale: Regional, Community
Timing: Short Term (1-3 years)
Implementors-Private: Developers (Employment), Developers (Residential), Educational Institutions, Employers, Property Managers, Transportation Management Associations (TMAs)/Transportation Management Organizations (TMOs), Transportation Network Companies (TNCs)
Implementors-Public: Municipalities, Regional Agencies, Transit Agencies
References: California Air Pollution Control Officers Association (2024), Connect SoCal 2024 TDM Toolbox of Strategies

Description

These programs promote the use of dockless e-scooters, e-bikes, and other shared mobility services to address first and last mile challenges.

Implementation Details

  • Launch a regional bikeshare program to serve transit stops, downtown cores, and educational institutions like College of the Desert.
  • Prioritize station placement in areas with high walk scores and underserved populations.
  • Partner with cities to deploy hubs along CV Link and existing Class II/III bikeways to increase last-mile connectivity.
  • Coordinate vendor procurement and funding through Southern California Association of Governments (SCAG), Clean Mobility Options, or Active Transportation Plan (ATP) grants.
  • Launch e-scooter and e-bike pilots in cities and along CV Link segments through partnerships with Bird, Veo or other providers.
  • Establish micromobility parking zones and geofencing boundaries in commercial centers.
  • Leverage Clean Mobility Options (CMO) funding to subsidize micromobility rides for low-income communities.
  • Require helmet use, rider education, and liability waivers through vendor permitting for events.
  • Create employer-based micromobility fleets at hospitals, universities, and casinos to reduce Single Occupancy Vehicle trips.

Mitigation Potential

Dockless/Micromobility/New Mobility Programs offer alternative options for Single Occupancy Vehicles for the first/last mile challenges.

For more details, see the resources listed below for VMT reduction quantification:

Linked Strategies

Equity Considerations

Expand service to underserved areas with limited transit access, and ensure equitable device distribution, particularly in low-income neighborhoods and communities of color. Provide non-smartphone options and cash payment systems. Reduce cost barriers by offering discounts for low-income riders and partnerships with public housing agencies. Address safety concerns with multilingual outreach, helmet giveaways, and rider education events.

Funding Sources

Likely requires significant initial funding to construct and launch, but minimal continued funding for maintenance and operations. Funding sources include the Clean Mobility Options Voucher Pilot Program (California Air Resources Board), and the Sustainable Transportation Planning Grant Program: Sustainable Communities: Competitive and Technical (Caltrans).

Examples/Case Studies

City of Long Beach Bike Share Program

The City of Long Beach launched the “Bike Share for All” program in 2017 to promote sustainable transportation and provide equitable access to biking resources for all residents. Funded through the Long Beach Recovery Act, this initiative offers members access to a network of over 700 shared bikes stationed across more than 100 locations throughout the city.

City of Santa Barbara Bike Share Program

The City of Santa Barbara is considering the implementation of a public bike share system designed to reduce traffic congestion, lower parking demand, and support the city’s sustainability goals. This Bike Share Pilot Program will feature a fleet of electric-assist bikes (e-bikes) available for rent in the public right of way, aiming to facilitate short-distance travel that might be too lengthy on foot but insufficient to warrant using a car.