Subsector: Trip Reduction Programs
Traveler Information (511)
VMT Reduction Potential: 2
Cost: 1
ROI: 2
CVAG Relevancy: 3
Land Use Content: Urban, Suburban, Rural
Trip Type: School, Residential, Commute, Recreation
Scale: Regional
Timing: Short Term (1-3 years)
Implementors-Public: Municipalities, Regional Agencies
References: IE511.org Regional Traveler Information System

Description

The 511 traveler information system provides real-time traffic, transit, rideshare, and road closure information, enhancing trip planning and reducing travel uncertainty. RCTC currently hosts the 511 system. Collaboration with RCTC to provide information for the Coachella Valley would improve the reach of the program and its effectiveness for local travelers.

Implementation Details

  • Integrate 511 trip planning and incident alerts into local mobility websites and city partner sites through embeddable widgets or QR codes.
  • Install informational signage or digital kiosks with 511 trip tools at high-volume SunLine stops.
  • Partner with Riverside County Office of Education and large employers to distribute printed and digital 511 materials in employee and student orientation packets.
  • Coordinate with IE511, RCTC, and SCAG to promote 511 awareness via social media campaigns timed with regional events to inform tourists about local bus routes, traffic, and rideshare options.

Mitigation Potential

Traveler information helps promote transit and ridership options by including platforms that encourage park-and-ride locations, carpool, and vanpool.

For more details, see CAPCOA, T-23. Provide Community-Based Travel Planning, pg. 176-178 for VMT reduction quantification.

Linked Strategies

Equity Considerations

511 access campaigns should prioritize low-income and non-English-speaking communities that may lack real-time transit apps or digital tools. Use signage and printed materials in multiple languages at key transit locations, schools, and community hubs. Ensure kiosk placement and marketing campaigns are equitable and consider internet access disparities.

Funding Sources

Will require additional staff time. Funding sources include the Solutions for Congested Corridors Program (California Transportation Commission), the Advanced Transportation Technologies and Innovative Mobility Deployment (U.S. Department of Transportation & Federal Highway Administration), the Surface Transportation Block Grant (STBG) & Congestion Mitigation and Air Quality Programs (Southern California Council of Governments), and Measure A from the Riverside County Transportation Commission.

Examples/Case Studies

SoCal511 Service

SoCal511 is a comprehensive traveler information service for Southern California, offering live updates and resources to facilitate smooth travel across the region. This service provides real-time traffic reports, transit planning, commuter services, motorist assistance, and FasTrak information via a toll-free phone number (511), a dedicated website (Go511.com), and a mobile application (Go511)

IE511.org Regional Traveler Information System

The Inland Empire 511 program, managed by SANBAG and RCTC, provides real-time information on traffic, road conditions, transit schedules, and rideshare programs through a multilingual website and phone system. Public awareness campaigns targeted schools and employers in Coachella Valley using printed and digital materials.